MARKETING STRATEGY

& MANAGEMENT

“Marketing strategy is where we play and how we win in the market. Tactics are how we then deliver on the strategy and execute for success.” – Mark Ritson

Do you need to redefine your marketing objectives and messages to meet your core audience? Are you looking for strategies to target decision- makers? Do you have a product or an event to launch to market?  At Marcom Blueprints, we can assist you and your team in planning, developing and executing your marketing needs, with best practices, to support your business growth.  MBI can: 

Develop a go-to-market strategy, including an effective integrated product launch, to bring a new product and service to market

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Create and implement a marketing strategy to meet your stated corporate goals and objectives

Program manage large customer events such as user conferences and product and service launches

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Evaluate your marketing organizational skill sets, identify gaps and resources required for success

Assess your current business goals & objectives to ensure a marketing strategy alignment

CLIENT ADVOCACY

"The first step in exceeding your customer's expectations is to know those expectations." - Roy H. Williams

Customers are central to your success. But just having customers is no guarantee of success. Meaningful interactions with your customers is key to ensuring their voice is heard internally, to support your company strategy, and externally, to ensure your customers journey to success. MBI can assist in:

Evaluating your customer engagement strategy

Developing a customer outreach program to encourage continual feedback​

Designing and implementing a customer advisory board for your organization​

Creating a customer reference program that supports your customer’s success and tell their story